Spellbound Brand Identity and E-Commerce Site
Between the months of April to July of 2021, both Julie and Jimmy Flager de Benavente reached out to me about creating a website for their new witchcraft store. They live in the Cleveland, Ohio area, each with a taste for classic horror and the paranormal.
Named Spellbound, the store sells metaphysical supplies such as candles, tarot cards, herbs, as well as decor items and spooky memorabilia. As a new business, the Spellbound brand needed a clear identity on top of the e-commerce site.
The project as a whole consisted of a Brand Identity, a Logo (with alternate versions), a website with e-commerce functionality, and finally a personal client training video to help Julie and Jimmy with populating their site.
The Logo
For the logo, Julie and Jimmy wanted something spooky, gothic, and Halloween-y. After a few different ideas, I decided a sharp calligraphic font should be used. The final logo is made from the typeface Angel Rhapsody, with a few edits to add balance and that gothic personality. Another alternate version was made as more of an image mark as well, complete with a brooding raven straight out of Edgar Allan Poe.
In short, the Brand Identity focuses around a “haunted house, Addams Family” style of goth. Using color and imagery, I gave the brand an atmosphere, with lots of royal colors like purples and red. The feel of the brand is not to be overtly sinister, but still carry that dark magical feeling. For more detail, a copy of the Brand Identity can be found here.
Brand Identity Guidelines
The Spellbound Site
The site was created via Squarespace, for not just my own ease of use, but the client as well. As should be obvious, it features many e-commerce functions, like cart, checkout, product pages, etc. The site is soaked in the Spellbound look, and I made sure to keep the site balanced between looking clean and navigable, and attaining that gothic atmosphere.
Since the Spellbound business itself was still being built by Julie and Jimmy Flager de Benavente at time of this project, I created the necessary functions for the site as a sort of shell that the two of them could populate with their products once they had their stock. For this reason certain elements are still placeholder.
The client absolutely loved how it turned out!
Below are screenshots of the site pages at time of handoff.
