Sun Maid Ad Redesign
Overview
These series of ads were created as a redesign of an older print ad by Sun Maid. This Design for Advertising class project tasked us with the problem of redesigning an advertisement from the past that we considered bad. I had selected an ad by Sun Maid that nonsensically featured the “Runs entirely on energy from the sun” headline with an image from a biker. Perhaps there is some logic to it, but it was a stretch. However, I liked the headline itself, and chose to carry it into the future on this new ad series. The one here is a Full Page ad.
The eye-catching arrangement of the fruit as a more-literal sun also helps with the logic on the headline.
Software Used
Adobe Photoshop
Adobe Illustrator
Square Ad
Half Page Ad