The Process

Initially the Texas Toyz brand needed a bit of an update to their look, so a new logo was created. Throughout this whole process, the app was built around being accessible for two main target demographics. These were the less tech-savvy parents of children who may not have as much experience with shopping via apps, and collectors and younger shoppers who know the ins and outs of the superhero collector’s world. Each side of this spectrum would have different needs and wants to make their shopping experience as easy as possible.

The decision was made to give the app a somewhat patriotic color palette with a lot of rich blues as a reference to the iconic Superman-esque hero archetype. A subtle background halftone pattern was used often to lend itself to that established comic book look.

The app was given several important features, including:

Account Creation

Forgot Password/Password Reset

Item/Product Categories

Product Holds

Order Tracker

Customer Reviews & Ratings

Home Screen with Tailored Info, such as New Arrivals, Wishlists, & Recommended Products

Product Search Bar

Contact Info with GoogleMaps functionality

“Power Points” Rewards System