Build a Better Life Campaign
This social campaign for a Make It Local class project was all about promoting trade schools and vocational schools as a practical alternative to college. A firm, yet positive, fatherly tone was the perfect brand voice for this campaign, and helped to make it stand out against many fluffy, sugar-coated forms of positivity. The campaign included a brochure, shirt design, and social media collateral.
Software(s) Used
Adobe Illustrator
Adobe Photoshop
The Process
The idea behind this campaign came from a pretty personal aspect of my own life. Several of my closest friends grew up in deep poverty with single-parent households, and still live in those environments.
To their credit, self-awareness, and strength, they’ve taken steps to try and improve their lives through various paths. One friend decided to enroll in a tech trade school, which is the main inspiration for this campaign.
